Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Game Monetization Strategies: Full Guide for Developers in 2025
Game Monetization Strategies: Full Guide for Developers in 2025
Introduction: The Evolving Landscape of Game Monetization
The global video game industry continues its rapid ascent, breaking new revenue records every year. According to Statista and Newzoo, the combined revenue from PC and console games reached a staggering $80.2 billion in 2024 — and is set to soar even higher in 2025. With major industry milestones such as the launch of Nintendo Switch 2 and the highly anticipated Grand Theft Auto VI, the stage is set for another transformative year in gaming.
At SunStrike Studios, we understand that beyond creating visually stunning, immersive game worlds, studios must also ensure that their titles generate sustainable revenue. The modern market offers a vast array of monetization models, each with unique advantages, challenges, and potential for your business growth. In this extensive guide, we explore every aspect of game monetization for 2025 — from classic one-time purchases and DLC to the latest hybrid strategies, subscriptions, and user-generated content.
Whether you are an indie developer, an established studio, or a publisher looking to expand your revenue streams, this guide will provide you with actionable insights, proven strategies, and up-to-date trends to help you monetize your next big hit — while keeping your players engaged and happy.
Let’s dive in!
One-Time Purchases: The Foundation of Game Monetization
Pros: Simple, transparent, and familiar to gamers. Ensures a direct stream of revenue with every sale.
Cons: Revenue is capped per user, and marketing costs can be high. Competitive saturation makes visibility a challenge.
The “one-time purchase” or premium model has been the cornerstone of video game sales for decades. In this approach, players buy a physical or digital copy of your game, gaining full access for a single fee. This traditional model appeals to gamers who prefer straightforward transactions and full ownership of their experience.
Still, it’s getting more difficult to get noticed in today’s overcrowded market. Strong marketing, word-of-mouth, engaging demo versions, and innovative visual styles are crucial for success. SunStrike Studios supports game creators by delivering cutting-edge art assets, character design, and interfaces that make your title impossible to ignore.
Tip: Leveraging a unique visual identity and collaborating with content creators can significantly boost your title’s appeal and reach.
Banners created by SunStrike Studios artists for "Amikin Survival: Anime RPG" - All Rights Belong to Helio Games ©
Downloadable Content & Expansion Packs
Pros: Extends the life and profitability of your game. Engages your community with fresh content.
Cons: Requires a successful base game and ongoing development resources.
Downloadable Content (DLC) and expansion packs allow studios to introduce new content, features, and storylines to players who have already purchased the base game. This model is especially effective for titles with strong communities or story-driven gameplay.
Top studios like CD Projekt RED have set industry benchmarks for DLC quality, delivering rich, meaningful experiences that keep players invested. Expansion packs can include anything from new missions and characters to advanced gameplay mechanics and cosmetic items.
Crowdfunding & Early Access: Building Community and Securing Funding
Pros: Enables funding before full release. Cultivates an engaged community and incorporates player feedback.
Cons: Heavy reliance on marketing and communication. Requires consistent updates and dedication to project completion.
Crowdfunding platforms such as Kickstarter, GoFundMe, and IndieGoGo empower developers to raise capital directly from their audience. By sharing your vision and providing exclusive rewards to backers, you foster loyalty and excitement before your game launches. Early Access models allow players to purchase and play an unfinished version, offering invaluable feedback and ongoing support throughout development.
Key Strategies for Crowdfunding Success:
• Communicate transparently and frequently with your supporters.
• Grant unique in-game items or bonus credits to your highest-tier backers.
• Use high-quality visual presentations, including concept art, character designs, and prototypes.
However, delivering on promises is essential to maintain trust and avoid negative publicity. Early Access requires having a playable version of the game as well as a dedicated development pipeline.
Characters created by SunStrike Studios - All Rights Belong to Astrum Entertainment publisher.
Portions of this software are included under license © 2004-2020 Crytek GmbH. All rights reserved. All trademarks are the property of their respective owners.
Free-to-Play Games: Maximizing Reach and Engagement
Free-to-play (F2P) models have revolutionized the video game industry, removing price barriers and enabling games to reach millions of players worldwide. While the core experience is accessible at no cost, studios monetize through a variety of optional features, upgrades, and cosmetic items. The F2P model is particularly successful in online, multiplayer, and live-service games.
Key Advantages:
• Lowers the barrier to entry, enabling rapid audience growth.
• Encourages ongoing player engagement and retention.
• Multiple monetization streams can drive higher lifetime value per user.
Potential Drawbacks:
• Monetization strategies should be thoughtfully designed to prevent negative reactions from players.
• Requires regular content updates and community management.
In-Game Purchases & Microtransactions: Driving Revenue with Player Choice
Pros: Generates consistent revenue from active players, especially in live-service games.
Cons: Can cause backlash if perceived as “pay-to-win” or intrusive.
Microtransactions are now a fundamental part of both mobile and PC/console gaming. These purchases can include anything from character skins and weapon upgrades to consumables, boosts, or randomized “loot boxes.”
The most successful implementations offer cosmetic or convenience items that enhance gameplay without giving unfair advantages. Transparency and value are key — players are more likely to support your game if they feel purchases are optional and meaningful.
Examples of Popular In-Game Purchases:
• Cosmetic skins (characters, weapons, vehicles)
• Emotes and animations
• XP or currency boosters
• Customization packs
• Gacha or loot boxes (randomized rewards)
User-Generated Content: Monetizing Creativity and Community
Pros: Generates fresh content and keeps the game world dynamic. Fosters community engagement and loyalty.
Cons: Not all players are willing to pay for user-created content; moderating submissions can require resources.
User-generated content (UGC) is a growing trend in game monetization, enabling studios to leverage the creativity of their player base. This can include custom weapons, mods, maps, skins, and even narrative elements. By allowing players to buy and sell their creations (often with revenue sharing for both the studio and the creator), games like Team Fortress 2, DOTA 2, and Bethesda’s Creation Club have achieved sustained success.
Key Benefits of UGC:
• Constant flow of new content
• Higher player retention and engagement
• Strengthened sense of community
UI windows created by SunStrike Studios - All Rights Belong to Red Brix Wall ©
Battle Passes & Season Passes: Sustaining Engagement with Ongoing Rewards
Pros: Recurring revenue, increased playtime, and heightened player retention through structured progression systems.
Cons: Requires continuous development of new content and can be seen as “grindy” if not properly balanced.
Battle passes and season passes are among the most popular monetization strategies for live-service games. Players purchase access to a track of unlockable rewards — ranging from cosmetics to exclusive characters — by completing in-game challenges over a set period. Many games offer both free and paid reward tiers to maximize participation.
Best Practices for Battle Passes:
• Offer exclusive, high-quality rewards for paid tiers.
• Maintain a fair balance to avoid excessive grind.
• Regularly introduce new content and themes.
Game Subscriptions: Predictable Income and Long-Term Retention
Pros: Provides recurring, predictable revenue and encourages sustained player engagement.
Cons: Requires a steady flow of new content to justify continued payment.
Subscription models, once rare, are now mainstream in both game access and content delivery. MMOs like World of Warcraft and Final Fantasy XIV pioneered this model, charging monthly or yearly fees for continuous content and service. Platform-level subscriptions — such as PlayStation Plus, Xbox Game Pass, and EA Play — provide access to extensive game libraries and exclusive offers.
Types of Subscription Models:
• Game-specific (access to one game’s ongoing content)
• Platform subscriptions (access to a broad library)
• VIP memberships (extra in-game perks, boosts, or exclusive content)
Сharacters created by SunStrike Studios - All Rights Belong to Freeway Games ©
Hybrid Monetization: Blending Strategies for Maximum Impact
Pros: Maximizes revenue potential by appealing to different player types. Provides flexibility and diversified income streams.
Cons: Complexity can confuse users if not clearly explained. Risk of over-monetization.
Hybrid monetization combines several of the above strategies — such as a one-time purchase, plus optional in-game transactions, a battle pass, or subscription tier. This model is increasingly popular, allowing studios to segment their audience and meet the needs of both casual and dedicated players.
Industry Example:
The Call of Duty series integrates full-priced game sales with battle passes, cosmetic microtransactions, and optional subscriptions, offering several revenue sources while preserving player freedom and fairness.
Tips for Successful Hybrid Monetization:
• Ensure transparency and clarity in all offers.
• Avoid aggressive tactics that may alienate your audience.
• Focus on delivering value and respecting player time.
Platforms & Tools for Monetizing Your Game
To implement your chosen monetization strategies, selecting the right distribution and sales platforms is essential. The landscape continues to evolve, but several platforms remain industry standards:
Leading Digital Stores
• Steam: The dominant PC gaming platform, known for its massive audience, regular sales events, and robust features. Steam supports all major monetization models — from one-time purchases to DLC, early access, subscriptions, and a full marketplace for trading in-game items.
• Epic Games Store: Noted for its developer-friendly revenue share and exclusive content. Epic Games Store supports one-time sales, DLC, and in-game purchases.
• GOG: Favored for its DRM-free policy, allowing customers to fully own and preserve their purchases. GOG focuses on premium and classic titles.
• Console Stores: Nintendo eShop, PlayStation Store, and Microsoft Store provide a direct pipeline to console audiences, supporting all major monetization models.
• Mobile App Stores: Apple App Store and Google Play are crucial for mobile games, with mature monetization ecosystems supporting IAPs, ads, and subscriptions.
Integrating Payment and Monetization Systems
Implementing robust payment processing, analytics, and anti-fraud solutions is vital for both player trust and business sustainability.
Illustration created by SunStrike Studios - All Rights Belong to Red Brix Wall ©
Best Practices for Ethical Monetization
Modern players are discerning, and the reputation of your game — and studio — depends on transparent, ethical monetization. Long-term success comes from building trust, delivering real value, and respecting your community.
Golden Rules:
• Prioritize player experience over short-term profits.
• Communicate clearly about what players receive with each purchase.
• Avoid manipulative tactics such as pay-to-win mechanics or excessive RNG in loot boxes.
Reward loyalty with regular, high-quality updates and free content drops.
At SunStrike Studios, we believe sustainable monetization is built on player satisfaction. Our creative and QA teams ensure every asset, update, and system we deliver helps reinforce your brand as trustworthy and player-focused.
Illustration created by SunStrike Studios - All Rights Belong to HeroCraft ©
Summary & Key Takeaways
Successfully monetizing your game in 2025 requires a blend of creativity, player insight, and business acumen. By understanding your audience, experimenting with proven and emerging models, and maintaining a commitment to quality, you can build a game that delights players — and supports your continued growth as a studio.
Most effective strategies include:
• Free-to-play models with optional purchases
• Regular DLC and expansion packs for premium games
• Battle passes and seasonal events
• Ethical microtransactions and UGC systems
• Subscriptions and hybrid models tailored to your player base
Above all: respect your audience, prioritize quality, and keep innovating.
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
«SunStrike Studios» © 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Gaming Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd. 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
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