Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
The Game Development Process in 2025: An In-Depth Guide for Success
The Game Development Process in 2025: An In-Depth Guide for Success
Introduction: Why Understanding the Game Development Process Is Critical
Game development in 2025 is more competitive, creative, and fast-paced than ever before. The journey from initial idea to published title is both an art and a science, blending storytelling, technology, design, and business acumen. Developers who understand every stage of the process — and work with reliable partners — can turn creative visions into games that stand out in a crowded marketplace.
Whether you’re an indie developer launching your first title or a publisher managing large production teams, mastering the end-to-end process is crucial. In this guide, we’ll break down each phase of modern game development, share practical insights, and explain why SunStrike Studios is the right partner to help you succeed at every step.
3D model of the British Centurion AVRE medium tank, created by our artists for the Armored Warfare project by Wishlist Games publisher. All Rights Belong to Wishlist Games ©
Stage 1: Pre-Production — Laying the Groundwork
1.1. Concept and Idea Generation
Every great game starts with a compelling idea. This could be a unique gameplay mechanic, an original setting, or a twist on an existing genre. During this stage, developers brainstorm, research market trends, and analyze what makes successful titles engaging and profitable.
Key Questions:
• What is the core concept or “hook” of the game?
• Who is the target audience?
• What platforms (mobile, PC, console) are best for your vision?
Best Practices:
• Conduct competitive analysis and player surveys.
• Prepare a moodboard or creative brief summarizing your vision.
1.2. Game Design Document (GDD) Creation
The GDD is a living blueprint for the entire project. It details game mechanics, story, characters, controls, art direction, audio, and monetization strategies.
Contents of a Strong GDD:
• Overview of game mechanics and controls
• Visual references and preliminary art style guides
• Technical requirements and platform details
• Narrative structure, character bios, and lore
• Monetization (in-app purchases, ads, premium, etc.)
A detailed GDD helps align teams, track scope, and secure stakeholder buy-in from day one.
1.3. Prototyping and Initial Testing
Early prototyping saves time and money. By quickly building basic versions of gameplay features, teams can test ideas, identify flaws, and iterate fast before investing in full production.
Prototyping Tips:
• Use simple shapes and placeholder art to test mechanics.
• Focus on “fun factor” and core gameplay loop, not polish.
• Involve real users for feedback at the earliest stage possible.
Stage 2: Production — Bringing the Game to Life
2.1. Art Production and Asset Creation
This is where the visual identity of your game takes shape. Concept artists, character designers, environment artists, and animators work closely with designers to realize the project’s vision.
Key Elements:
• Concept Art: Sets the mood and guides the look for all visuals.
• 2D & 3D Assets: Characters, environments, props, UI elements.
• Animation: Breathing life into characters and worlds with dynamic movement.
• VFX: Special effects that boost immersion, such as particle systems or spell effects.
SunStrike Studios Tip: Our experienced team can handle asset creation for any genre or style, ensuring a consistent and striking visual presentation that fits your target audience.
2.2. Game Development and Programming
Developers build the core systems that power the game:
• Core gameplay mechanics
• AI systems
• Networking for multiplayer games
• User interface functionality
• Integration of assets, audio, and animations
Choosing the right engine (Unity, Unreal, proprietary, etc.) is critical at this stage. Agile methodologies and modular code keep the project flexible and scalable.
2.3. Level Design and World Building
Level designers create the world’s geography, challenge pacing, enemy placement, and rewards. Their work shapes player experience, ensuring the game remains engaging and balanced.
Key Tasks:
• Designing maps and locations that support the story and gameplay loop
• Playtesting levels for flow, difficulty, and replayability
• Integrating environmental storytelling and interactive elements
2.4. Audio and Sound Design
Audio is often underestimated but has a powerful impact on player immersion. This includes:
• Original soundtracks and music composition
• Sound effects for actions, environments, and feedback
• Voice acting and dialogue
Early collaboration between sound designers and game designers ensures that audio supports gameplay and narrative beats.
Illustrations created for G5 Games' Jewels of the Wild West™: Match gems & restore the town. All Rights Reserved. Published by G5 Entertainment AB. Jewels of the Wild West™, G5 Games and G5 Entertainment are registered trademarks of G5 Entertainment AB. All Rights Reserved.
Stage 3: Testing, QA, and Polishing
3.1. Quality Assurance (QA)
Thorough QA is essential for delivering a polished product. Professional QA teams test for:
• Bugs and crashes
• Compatibility across devices/platforms
• Gameplay balance and fairness
• UI/UX clarity and accessibility
Automated and manual testing are used to identify issues and verify fixes. SunStrike Studios offers dedicated QA support for projects of all sizes, ensuring the final product is stable and enjoyable.
3.2. Playtesting and User Feedback
Outside playtesters provide a fresh perspective and often spot issues missed by the core team. Their feedback guides adjustments to game balance, difficulty, and flow.
Effective Playtesting:
• Use focus groups or beta tests with real target users.
• Collect structured feedback through surveys and analytics.
• Observe play sessions to see where players struggle or excel.
3.3. Polishing and Optimization
Before launch, developers and artists refine every aspect of the game:
• Smoothing out animations and transitions
• Optimizing performance (framerate, loading times, memory usage)
• Improving UX and making the onboarding experience intuitive
Optimization is especially crucial for mobile and VR games, where hardware constraints are tight.
Stage 4: Launch — Releasing Your Game to the World
4.1. Marketing and Community Building
A solid marketing campaign can make all the difference. Start early with:
• Teaser trailers and gameplay demos
• Social media campaigns and influencer outreach
• Press releases, blogs, and interviews
• Community engagement (Discord, forums, etc.)
Professional key art, promotional banners, and in-game events help build excitement and anticipation.
4.2. Distribution and Publishing
Choose the right platforms and partners to maximize your game’s reach. Consider:
• Self-publishing on app stores, Steam, or console marketplaces
• Working with a publisher for funding, distribution, or additional marketing
• Localizing your game for different regions and languages
Prepare all required materials — store descriptions, screenshots, trailers — well in advance of launch.
4.3. Launch and Post-Launch Support
Release day is just the beginning. Plan for:
• Immediate bug fixes and hot patches
• Monitoring user reviews and analytics
• Ongoing marketing and content updates
SunStrike Studios supports clients with live-ops, post-launch QA, and art updates, ensuring your game remains successful long after release.
Stage 5: Post-Launch — Growth, Updates, and Monetization
5.1. Live-Ops and Content Updates
Continuous updates are vital for retaining your player base and increasing engagement:
• Seasonal events and limited-time modes
• New levels, characters, or features
• Community-driven updates based on feedback
Regular content keeps your game fresh and extends its lifecycle.
5.2. Monetization Strategies
Modern games use a variety of monetization models:
• Premium: One-time purchase for the full game
• Free-to-play with in-app purchases (IAPs): Skins, power-ups, battle passes
• Ads: Integrated advertising for revenue in free games
• Subscriptions: Recurring payments for VIP content or perks
The best monetization strategies respect players and offer real value, avoiding pay-to-win mechanics or intrusive ads.
5.3. Analytics and Player Insights
Ongoing success depends on understanding how players interact with your game:
• Integrate analytics tools to track player behavior
• Measure retention, engagement, ARPU, and other KPIs
• Use insights to refine content and update priorities
Regular reporting and A/B testing help optimize updates and marketing efforts for maximum impact.
Locations that were created for Pathfinder: Wrath of the Righteous - a new isometric single-player RPG – an indirect sequel to Pathfinder: Kingmaker being supervised by the Owlcat Games company. Pathfinder: Wrath of the Righteous CRPG ©️ 2023 Owlcat Games. Developed in association and used under license of Paizo Inc.
Best Practices for Game Development Success
Assemble the Right Team
Every project is unique — choose partners and in-house talent with strengths in your chosen genre, platform, and art style. Consider outsourcing specialized tasks like 2D/3D art, animation, sound, or QA to experienced providers like SunStrike Studios for efficiency and quality.
Keep Communication Clear and Frequent
Transparency and proactive updates prevent scope creep, missed deadlines, and misunderstandings. Use modern project management tools and hold regular meetings with all stakeholders.
Prioritize User Experience (UX)
Games succeed when they are accessible, intuitive, and rewarding. Invest in onboarding, tutorials, accessibility options, and regular playtesting to ensure a positive experience for all users.
Plan for Scalability
Whether you’re launching a small indie title or a global blockbuster, design your codebase, art pipeline, and production schedule to adapt to growth. Scalable workflows and cloud-based tools allow you to ramp up or down as needed.
Document Everything
Thorough documentation of systems, art pipelines, and design decisions saves time and reduces errors as teams expand or projects evolve.
Why Choose SunStrike Studios for Your Game Development Needs?
At every stage of the game development process, SunStrike Studios offers a unique blend of creativity, technical skill, and industry experience. Our services include:
• 2D & 3D Art Production: From concept to final assets, in any style or genre
• Animation: Characters, environments, and special effects
• UI/UX Design: Beautiful, intuitive interfaces that enhance gameplay
• Game Development: Full-cycle engineering for Unity, Unreal, and custom engines
• Quality Assurance: Rigorous testing and optimization for smooth releases
• Live-Ops & Post-Launch Support: Continuous updates and art production to keep players engaged
Our agile workflow, transparent communication, and dedication to client success make us a trusted partner for projects of any scale.
Conclusion: Turning Vision Into Playable Reality
Game development is an exciting but complex journey. Understanding and mastering each stage — from concept and prototyping to launch and live-ops — empowers you to deliver games that delight players and achieve commercial success. Whether you need full-cycle support or help with a specific stage, working with the right partner is critical.
SunStrike Studios combines industry-leading expertise, scalable resources, and creative passion to guide your game from vision to reality. Ready to take your next project to the next level? Contact us today and discover how a world-class game development team can help you achieve your goals in 2025 and beyond.
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
«SunStrike Studios» © 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Gaming Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd. 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
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