AY Games Cooking Stories 3D gaming ads and promotional creatives reel

The reel walks through 3D animation passes used inside the Cooking Stories user-acquisition creatives. Each cut was animated against the AYGames-supplied character and prop models, with timing and camera language tuned to read in the short-form mobile ad slot rather than to a long-form trailer.

Animation timing was calibrated for casual-mobile audience parsing so the gameplay verb and hook moment land inside the first few seconds of each cut, which is what carries through-rate on user-acquisition placements.

Pipeline ran ad brief intake from AY Games marketing, animation block-out against supplied models, polish with secondary motion and camera retiming, and final compositing and conform with art-direction sign-off at each gate. The cut was planned around several creative variants so the AY Games marketing team could test hooks in production placement.

The pipeline plugs into broader studio 3D modeling services deliverables when an ad campaign needs supporting model variants or environment dressing alongside the animation pass.