Glera Games Treasure Quest casual 2D character concepts for match-3

The concept frame holds a hero character group sized for puzzle UI overlay, popup framing, and store creative. Each character carries a distinct silhouette and palette accent so the player can parse the lineup at a glance during the match-3 progression and reward beats.

The art was designed at multiple scales so the same character reads cleanly on a small mobile puzzle UI overlay and at full popup framing without a separate re-paint pass.

Pipeline ran silhouette pass, palette study, paint-over, and final detail pass under Glera Games review at each gate. Character proportion and trim placement were tuned for the casual match-3 register so the cast sits cleanly next to shipped UI and prop art.

The character concept work plugs into broader studio video game ad agency deliverables when the same cast carries into store creative and paid social ad sets.