Empire City gaming ads and marketing art reel for Red Brix Wall

The reel covers a hook frame, gameplay-aligned action beats, and a closing brand moment that lines up with platform creative aspect locks. Each beat was scripted around CTR-tested ad structures that the Red Brix Wall publisher team uses across the city-builder ad funnel.

Each frame ships with layered exports so the publisher team can recolor, swap CTAs, and assemble localised variants without ordering new art per region or event.

Pipeline ran storyboard, color key, key-frame illustration, and motion polish under Red Brix Wall review at each gate. Building proportion, character costume language, and palette were aligned with the Empire City art bible so the ad reads as continuous with shipped game art.

Frames ship with platform-ready aspect crops and clean alpha layers ready for the user-acquisition motion pipeline. The same key art assets stack into the publisher live-ops 2D art outsourcing studio backlog without rework.

Stylized painterly look with warm city builder palette: saturated rooftop and signage tones, lived-in stone, and dense skyline depth. Hero accents stay warm against cooler atmospheric backdrops so the protagonist building moments hold the eye through the ad.

Color rules stay inside the Empire City franchise saturation range so the ad reels lock visually with shipped store art and existing campaign creatives.