Game UI Icons and Elements for G5 Games: Jewels of Egypt

The brief covered the long tail of icons a live match-3 needs: standard match colours, special tiles, booster effects, daily-reward badges, level-pass progression items and seasonal event decorations. Each asset was authored against G5 Games tile pitch and hit-area conventions so it could ship into live builds without engine work.

Our scope ran from icon silhouette sketches through final colour, glow effects and animation-ready layered files. The work doubled as marketing material during seasonal events, so colour blocking and silhouette held up at thumbnail size in store creatives and ad units.

Each icon started from a clean silhouette test at 64 px to lock readability at the smallest tile size the game uses. Approved silhouettes moved into base colour, soft shading and a final highlight pass that survives aggressive mobile compression. Glow and rim effects were authored on separate layers so the engine can switch them on for state changes.

Delivery covered both the static asset and a layered file with effect on and off variants. The pipeline is the same one our 2D art outsourcing studio runs for match-3 and casual UI contracts at scale.

Jewels of Egypt leans on a warm gold and deep-blue palette with painterly stone textures, so every new icon was benchmarked against shipped pieces from the same family before approval. We tracked palette references, edge thickness, gem facet count and surface texture so additions felt like extensions rather than additions glued on.

Final review compared each icon side by side with the existing Jewels roster at three sizes: full asset detail, in-board tile and ad-unit thumbnail. Anything that lost identity or fought neighbouring tiles was tuned for hue, contrast or silhouette until it sat cleanly in the live UI.