Merge Hotel Empire UI/UX design and casual merge game ad animation for Greenpixel

The deliverables capture interface flow and marketing animation built around the Merge Hotel Empire core loop. UI/UX work covered shop screens, room reveal sequences, and merge feedback animations that punctuate the player progression curve. We worked off the existing Greenpixel design system and matched component spacing, typography rules, and casual palette already shipped in the live build.

Marketing animation reuses interface assets pulled directly from the live game so paid-social creative reads as authentic gameplay capture. Layered project files shipped with character animation, UI overlay, and background plate on separate groups so the Greenpixel acquisition team can swap hero scenes or copy plates without rebuilding the cut. As a focused gaming ads partner, we kept variant turnaround tight.

Casual style with warm palette, oversized merge-tier badges, and clear hierarchy on shop and reward screens. Component shapes hold rounded corners, soft drop shadows, and saturated accent on call-to-action buttons. Merge feedback animations favor satisfying squash-and-stretch on tier-up moments, which gives the merge loop the dopamine pulse that mobile merge audiences expect.

Marketing animation runs the same component language so paid-social creative reads as a continuation of the live game rather than a separate ad piece. As a casual mobile 2D art outsourcing deliverable, the work fits Greenpixel live-ops cadence and supports both interface refinement and ad-creative output through a single team.