Empire City stylized 2D character marketing art and ad creatives

The seven pieces include hero character key art, supporting character creatives, and promotional cuts that drive the Empire City wishlist push. Each composition leads with the character read and uses the city skyline as scene context, so the ad still works at small store thumbnail sizes without losing the franchise identity.

Crop versions for Steam capsule, store thumb, social square, and wide banner were planned from layout. The same illustration ships across multiple ad surfaces with safe-area reservations, so the publisher gets a consistent visual identity across the full media buy.

Pipeline ran rough composition, color key, paint over, and detail finishing under Red Brix Wall review at each gate. Character reference came from the in-game art bible so proportion, costume, and palette match shipped Empire City assets. Background skylines were treated as scene context rather than independent illustrations to keep character read dominant.

For multi-character compositions we batched assets so promo cycles could ship as a coordinated set rather than disconnected one-offs. Working as a long-term 2D game artist for hire partner, we kept reusable character pose libraries and skyline plates that accelerated turnaround on follow-up ad drops.

Stylized 2D with a casual palette and warm hero lighting that lifts the character silhouette against atmospheric city depth. Specular pops on costume detail and accent props carry visual weight without breaking the friendly read. Composition rules stayed inside the Empire City brand saturation range so creatives sit cleanly next to in-game capture footage in the same store carousel.

Lighting choices favored late-day warm setups so character detail holds shape under feed thumbnails and store carousel placement. Color rules followed the Empire City franchise saturation range so wishlist creatives line up with playable footage without visual conflict.