Happy New Year stylized marketing illustration for gaming ads campaigns

The illustration centers a single hero scene with seasonal motifs handled as composed support rather than overlaid graphics. Festive props sit on layered planes so producers can swap copy and event branding without breaking the painted background. Crop tolerance was a primary constraint: horizontal banner, square ad unit, and portrait card all pull from the same base art file.

We delivered a layered PSD plus flattened ad-network exports at the resolutions the campaign brief specified. The layered file kept the year text, garland decoration, and ribbon plate on separate groups so live-ops could refresh the asset for the following year by swapping a single text layer. Slotting the work inside video game advertising agencies conventions kept the piece reusable across regional pulls.

Stylized illustration with painterly edges and a saturated festive palette. Rim light on the focal subject keeps the hero readable at small sizes, and the cooler background sells holiday atmosphere without dominating the foreground. Material reads run from soft fabric on garments to harder reflective passes on ornament and ribbon.

Color keys lean warm gold and red against a cool blue night fall-off, which is the seasonal recipe most effective for end-of-year ad pulls. As a focused 2D game artist for hire deliverable, the piece works as a one-off holiday creative that drops cleanly into any casual-friendly franchise calendar.