Gaming Ads and Marketing Art for Greenpixel: Merge Hotel Empire

The brief covered hero scenes for store-page screenshots, character-driven moments for paid social ads, and themed illustrations for limited-time events inside the game. Each piece was authored to land both as a thumbnail in the App Store and as a high-resolution still in performance creatives.

Our scope ran from briefing and rough sketch reviews through final colour, lighting and lockup with the Greenpixel brand palette. The artwork doubled as in-game splash content during seasonal events, so colour blocking and silhouette had to read clearly under different UI overlays.

Each illustration started from thumbnails benchmarked against shipped Merge Hotel Empire creatives - we kept lighting direction, character proportions and palette inside the established Greenpixel look. Approved thumbnails moved to line art, base colour, then a polish pass with rim light and accent tones that survive aggressive ad-platform compression.

Final delivery included layered files for marketing teams to recompose ads at different aspect ratios and resolutions. The pipeline is the same one our 2D game art services team uses across casual mobile contracts.

Casual merge audiences respond to warm, character-led scenes with clear gameplay tells: items being merged, characters reacting to a result, hotel rooms levelling up. We leaned on bright midtones, soft shading and over-rendered character expressions so emotions read at small thumbnail size in TikTok and Meta feeds.

Backgrounds were pushed slightly out of focus and kept on a warm gradient so foreground characters and merged items pop without competing detail. Every piece went through a final readability check at 1080×1080, 1080×1920 and 320×480 to verify it still holds at the smallest crop sizes ad networks serve.