Puzzle Odyssey gaming ads and casual 2D marketing illustrations for Nexters

The six illustrations cover hero characters in adventure framing, scene-driven situational beats, and promo pieces tuned for mobile ad placement. Composition leads with the character silhouette and reads from the smallest crop because thumbnail performance is what wins playable installs in the puzzle category. Background depth was kept simple so the character stays the focal element.

Crop versions for store hero, social square, and wide banner were planned at layout stage. Safe areas were marked for headline, CTA button, and platform overlay placement so each piece ships ready for the Nexters ad ops team to compose multiple final formats without rebuilding source art.

Pipeline ran rough composition, color key, paint over, and detail pass under Nexters review at each gate. Character reference came from the in-game cast so face shape, costume detail, and prop weight match the playable assets. We worked from the existing Puzzle Odyssey style bible for proportion, costume language, and palette so the marketing creatives extend the in-game read rather than reinterpret it.

For multi-character compositions we batched casts so promo cycles ship as a coordinated set. Working as a focused 2D game art services partner for the team, we kept a cache of reusable prop, vegetation, and atmospheric overlay kits to accelerate turnaround on follow-up promo drops.

Casual style with saturated warm palette, friendly facial proportions, and soft edge treatment. Hero characters carry exaggerated silhouettes and clear gesture so the read works at small ad sizes. Scene depth uses soft fall-off and pastel atmospheric layers to keep the character pop without flattening the world reading.

Color rules stayed inside the Puzzle Odyssey franchise saturation range so the marketing creatives sit cleanly next to in-game capture footage in the same store carousel. Lighting choices favored bright key with warm rim accents, which gives the casts a lifted, optimistic read across creative drops in the ad rotation.