About the witch Halloween illustration
The piece holds a hero witch character with full silhouette read against a moody Halloween backdrop. Character proportions and palette were tuned to read at thumbnail size on a feed scroll while still rewarding a closer look on the costume and prop detail layer.
The painting was delivered with a layered PSD and crop variants for primary ad placements so a buyer-side team can swap copy and call-to-action without an artist-side turnaround.