Hero Wars mobile RPG marketing animation and ad creative for Nexters

The deliverable is a short-form animated ad rendered for vertical and square placements. Hero Wars runs on a constant ad creative cycle so the brief specified format ratios, duration, and key beat structure up front. We worked from supplied character bibles and the published Hero Wars hero roster, then composed the animation around a single climactic combat read that holds attention in the first half-second of paid placement.

The piece carries 2D animation on character layers with composed effect passes for spell beats. Source files shipped with separated character, FX, and background layers so the Nexters acquisition team can swap heroes, copy plates, or seasonal decoration to spawn variant cuts. Engaging us inside video game advertising agencies conventions kept the asset reusable across regional ad pulls.

Casual style with bouncy proportions and saturated palette. Hero Wars holds a friendly visual language that reads at thumbnail across competing creatives in user feeds. Animation favors strong silhouette pose-to-pose timing on character action and a softer overlap on cape, hair, and FX detail, which keeps the motion legible at low resolutions.

Color rules favor warm hero accent on cool environment fall-off so the focal hero owns the eye. As a casual mobile RPG 2D game artist for hire deliverable, the animation drops into the live ad pool without disturbing the Hero Wars house style and gives Nexters fresh creative to A/B-test against the running mix.