Homescapes casual mobile marketing art and banner illustrations for Playrix

The set groups deliverables by campaign sprint. First slider covers banner illustrations sized for paid-social formats. Second slider stacks room-scene art used as in-app reward reveals and storefront capsules. Third slider holds environment objects and prop illustrations matched to Fishdom and Homescapes scene libraries for cross-franchise reuse.

Each banner is composed for crop tolerance so the same illustration fits horizontal banner, square ad, and portrait card placements without retouching focal elements. Layered PSDs let the Playrix marketing team swap copy plates, badge counts, or seasonal decoration inside existing artwork without scheduling a fresh round.

Pipeline ran rough composition, color key, then full paint with Playrix review at each gate. The brief named the existing Scapes illustrative style as the orientation reference, and we matched edge weight, saturation, and prop proportion against the shipped library. New scenes always referenced existing Homescapes rooms for camera angle and architectural language.

For prop and environment objects, we worked from the in-engine grid so the asset slots cleanly into existing scenes. Engaging us as a 2D game art services partner kept marketing output stable through seasonal promotions, holiday campaigns, and live-ops content drops without disturbing the internal art roster.

Casual style with warm palette, soft painterly highlights, and friendly proportion on character art. The look reads at small thumbnail sizes for ad networks and zooms in clean for storefront capsule slots. Rooms feel inhabited: lived-in textures on fabric, wood grain on furniture, and plant fill on window sills hold the Scapes warmth.

Color rules favor warm hero tones against cool environment fall-off, which keeps focal characters readable when the banner shares ad space with competing creatives. Across Homescapes, Gardenscapes references, and Fishdom prop work, the same logic carries so franchise-wide ad pulls feel coherent in a single user feed.