Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Game Art
Outsourcing Studio
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
Video Game Concept Art: Styles, Applications, and the Creative Vision
Video Game Concept Art: Styles, Applications, and the Creative Vision
Introduction
In the fast-evolving universe of game development, concept art serves as the visual foundation upon which entire worlds are built. Whether it’s the intricate armor of a fantasy knight, the neon-lit skyline of a cyberpunk metropolis, or the whimsical charm of a cartoon village, concept art defines the look and feel of a game before the first 3D model is created or a single line of code is written.
At SunStrike Studios, we specialize in providing outsourced game art, QA testing, and full-cycle game development services. Over the years, we have collaborated with studios of all sizes — from indie developers to AAA publishers — transforming creative visions into polished, market-ready visual experiences. In this article, we’ll dive deep into the diverse styles of video game concept art, explore their practical applications in game production, and share insights from our own studio’s creative process.
Characters, created by our artists for Nexters Global. ©
1. What Is Video Game Concept Art and Why It Matters
Concept art in the gaming industry refers to the initial visual explorations of characters, environments, props, vehicles, and other elements that will appear in the final game. It’s created during the pre-production phase and serves as a blueprint for 3D modelers, animators, texture artists, and developers.
The importance of concept art goes beyond “making things look pretty.” It plays a strategic role in game production by:
• Defining the visual identity of the game early on.
• Ensuring style consistency across assets and game elements.
• Saving time and costs by reducing guesswork in later production stages.
• Communicating vision between artists, designers, programmers, and stakeholders.
At SunStrike Studios, we see concept art as the DNA of visual storytelling. It determines not just what a player sees, but how they feel when they see it.
2. The Two Core Style Families: Realistic vs. Stylized
Almost every concept art project falls into one of two main stylistic categories — realistic or stylized — though many games blend both to create unique aesthetics.
2.1 Realistic Style
Realistic concept art strives to replicate the natural world with high fidelity. This includes:
• Accurate proportions and anatomy.
• Natural lighting and shading.
• Photorealistic textures for skin, fabric, metal, and stone.
Application examples:
• AAA story-driven games like The Last of Us Part II and Red Dead Redemption 2.
• Military shooters requiring authentic weapon and vehicle designs.
• Historical simulations and strategy games.
At SunStrike Studios, our realistic projects often require extensive reference research — from studying real-world locations to analyzing historical attire — so that every detail feels believable.
2.2 Stylized Style
Stylized concept art, on the other hand, exaggerates proportions, simplifies shapes, and experiments with colors. It’s less about accuracy and more about artistic impression.
Key traits:
• Bold, exaggerated shapes.
• Highly saturated or unique color palettes.
• Expressive, sometimes cartoon-like design choices.
Application examples:
• Bright, character-driven titles like Overwatch or Fortnite.
• Indie games where art direction is central to brand identity.
• Mobile games that benefit from simplified, recognizable silhouettes.
Our team at SunStrike Studios finds stylized art particularly powerful for branding — a unique visual style helps games stand out in crowded marketplaces.
3. Breaking Down Popular Stylized Subgenres
While “stylized” is a broad category, it contains several distinct subgenres, each with its own personality and application.
3.1 Cartoonish / Whimsical
• Traits: Thick outlines, simplified forms, playful exaggeration.
• Uses: Family-friendly games, casual mobile titles, or comedies.
• Example: Animal Crossing, Plants vs. Zombies.
3.2 Fantasy
• Traits: Magical creatures, mythological worlds, epic landscapes.
• Uses: RPGs, adventure games, fantasy MMOs.
• Example: World of Warcraft, The Legend of Zelda: Breath of the Wild.
3.3 Sci-Fi / Futuristic
• Traits: High-tech gadgets, neon cities, space exploration.
• Uses: Space shooters, cyberpunk adventures, futuristic RPGs.
• Example: Mass Effect, Cyberpunk 2077.
3.4 Steampunk / Dieselpunk / Cyberpunk Variants
• Traits: Retro-futuristic tech, industrial aesthetics, layered with historical influence.
• Uses: Narrative-driven games with unique atmospheres.
• Example: Bioshock Infinite, Deus Ex.
4. The Role of Concept Art in Game Production
Concept art is not just a decorative stage in development — it is the visual blueprint that determines the game’s overall feel and direction. Without strong concept art, teams risk producing inconsistent assets, wasting time in revisions, and losing the original creative vision.
Here’s how concept art shapes the production pipeline:
4.1 Pre-Production Phase
• Mood Boards & Research: Gathering visual references to lock in tone and atmosphere.
• Style Guides: Defining rules for shapes, line work, colors, and textures.
• Idea Sketching: Generating a broad spectrum of creative concepts before refining them into the final design choices.
4.2 Production Phase
• 3D Modeling Guidance: Concept art serves as a direct reference for modelers and texture artists.
• Animation Preparedness: Artists make certain that every design is practical and ready for smooth animation.
• Level Design Support: Environment concept art provides spatial and architectural blueprints.
4.3 Post-Production & Marketing
• Promotional Artwork: High-quality concept pieces often double as box art, posters, and online ads.
• Brand Consistency: A consistent visual language across promotional materials reinforces the game’s identity.
At SunStrike Studios, our workflow integrates concept art with QA testing from the earliest stages. This ensures that designs are not only visually appealing but also optimized for performance across platforms.
5. Detailed Look at Concept Art Categories
While style defines how something looks, categories define what is being designed. Let’s explore the major types of concept art used in games.
5.1 Character Concept Art
• Purpose: Establish personality, silhouette, attire, and emotional tone.
• Details: Includes front/back views, facial expressions, clothing variations, accessories.
• Applications: Player avatars, NPCs, enemies, boss designs.
• Example: The iconic armor sets in Destiny 2.
5.2 Creature & Monster Design
• Purpose: Invent species and enemies that feel unique and immersive.
• Design Challenges: Striking the right balance between imaginative vision and practical use — can this creature realistically move, battle, or engage as envisioned?
• Applications: Fantasy RPGs, horror games, survival adventures.
• Example: The alien fauna of No Man’s Sky.
5.3 Environment Concept Art
• Purpose: Establish locations, weather, time of day, architectural details.
• Details: Cityscapes, forests, deserts, dungeons, underwater zones.
• Applications: Level design, atmosphere setting.
• Example: The floating cities in Bioshock Infinite.
5.4 Prop & Weapon Concept Art
• Purpose: Design functional items that contribute to gameplay.
• Details: Weapons, shields, gadgets, interactive objects.
• Applications: First-person shooters, RPGs, strategy games.
• Example: The energy swords in Halo.
Frozen sword created by our studio 3d-artists based on the art of Ivan Dedov.
5.5 Vehicle & Mecha Concept Art
• Purpose: Create believable transportation and combat machines.
• Details: Cars, aircraft, tanks, starships, mechs.
• Applications: Racing games, sci-fi shooters, mech simulators.
• Example: Starfighters in Star Wars: Squadrons.
5.6 UI / HUD Concept Art
• Purpose: Make sure the game’s interface is functional and aesthetically aligned.
• Details: Menus, buttons, inventory screens, health bars, minimaps.
• Applications: Every genre, from mobile to AAA.
• Example: The sleek HUD of Dead Space.
5.7 Storyboards & Cinematic Art
• Purpose: Visualize cutscenes, action sequences, and camera work.
• Details: Frame-by-frame panels showing character placement, motion, and dialogue.
• Applications: Narrative-driven games, marketing trailers.
• Example: Cinematic transitions in The Witcher 3.
6. The Practical Applications of Different Styles
Let’s examine where different visual styles shine in real-world game development.
6.1 Realistic Style Applications
• Immersive Storytelling: Creates deep emotional connections through lifelike visuals.
• Historical Accuracy: Essential for educational or period-based titles.
• High-End VR Experiences: Enhances realism in virtual reality.
6.2 Stylized Style Applications
• Brand Differentiation: Unique visuals make a game instantly recognizable.
• Performance Optimization: Lower detail often means smoother performance on weaker devices.
• Longevity: Games with stylized visuals tend to retain their appeal longer than those striving for hyper-realism.
Illustration created by our studio artists for G5 Games' Jewels of Rome: Match gems to restore the city. Jewels of Rome™: Match gems to restore the city © 2020 G5 Holdings Limited. All Rights Reserved. Published by G5 Entertainment AB. Jewels of Rome™, G5 Games and G5 Entertainment are registered trademarks of G5 Entertainment AB. All Rights Reserved.
7. SunStrike Studios’ Approach to Concept Art
Our process blends creativity, technical precision, and production efficiency.
7.1 Collaborative Ideation
We work closely with clients to understand their narrative, audience, and gameplay mechanics before sketching a single line.
7.2 Iterative Design
We develop multiple versions, refining them with feedback until the perfect balance of style, function, and originality is reached.
7.3 Integrated QA
Our QA specialists evaluate every asset for clarity, performance, and platform compatibility.
7.4 Pipeline-Friendly Delivery
Final designs are optimized for direct integration into 3D workflows, ensuring minimal rework.
8. The Future of Concept Art in Games
Looking ahead, several trends are reshaping concept art:
• AI-Assisted Design Tools: Great for rapid idea generation, but human creativity remains irreplaceable.
• Virtual Reality Sketching: Artists now design in immersive 3D spaces, improving scale accuracy.
• Cross-Media Integration: Games increasingly share art assets with film, TV, and merchandise.
At SunStrike Studios, we embrace these innovations while preserving the artistic craftsmanship that makes concept art truly captivating.
Conclusion
Concept art isn’t merely the starting point of game development — it’s the key stage that shapes and defines a game’s unique identity. Whether hyper-realistic or playfully stylized, it determines how players perceive and connect with a virtual world.
At SunStrike Studios, we combine artistic vision, technical expertise, and full-cycle production services to help developers bring their concepts to life. By understanding the nuances of different styles and their applications, we create art that is not only beautiful but also functional, optimized, and memorable.
Your vision deserves a world-class execution — and we’re here to make it happen.
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
«SunStrike Studios» © 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Gaming Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd. 2023
Email: info@sunstrikestudios.com
Kallipoleos 3, office 102, 1055 Nicosia, Cyprus
Sun Strike Gaming Ltd.
Tell us about your project. We will get in touch shortly to discuss in more detail. You can also email us at info@sunstrikestudios.com
© «SunStrike Studios» 2016-2025
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
© Sun Strike Gaming Ltd . 2023
Privacy Policy
Last updated: November 15, 2023
1. Who we are
1.1. We are Sun Strike Gaming Ltd located at Kallipoleos 3, office 102, 1055 Nicosia, Cyprus, working under the brand "Sunstrike Studios".
1.2. This Privacy Policy sets out how we collect and use your personal information when you use the mobile, online and downloadable products and services ("Services") offered by Sun Strike Gaming Ltd and its subsidiaries at https://sunstrikestudios.com/ and the choices available to you in connection with our use of your personal information (the Privacy Policy).This Privacy Policy should be read alongside, and in addition to, our terms and conditions at https://sunstrikestudios.com/ (Terms). In case of any contradictions between this Privacy Policy and the Terms, this Privacy Policy will prevail.
2. This Privacy Policy
2.1. By making available the Services we, acting reasonably and in good faith, believe that you:(a) have all necessary rights to register on and use the Services;(b) provide true information about yourself to the extent necessary for use of the Services;(c) understand that by the posting your personal information you have manifestly made this information public, and this information may become available to other Site users and internet users, be copied and disseminated by them;(d) understand that some types of information transferred by you to other Service users cannot be deleted by you or us;(e) are aware of and accept this Privacy Policy.
2.2. We do not check the user information received from you, except where such check is necessary in order for us to fulfill our obligations to you.
2.3. This Privacy Policy applies only to the European Union-based users. If you are not a European Union-based user, please refer to the Privacy Policy applicable in the relevant jurisdiction.
3. Information we collect about you
3.1. In order to implement the agreement between you and us, and provide you with access to the use of the Services, we will improve, develop and implement new features to our Services, and enhance the available Services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
3.2. We set out in more detail the information we collect when you use our Services, why we collect and process it and the legal bases below.
# | Information Collected | Purpose | Legal Basis |
|---|---|---|---|
1 | Data you provide for registering in the Services including your email and/or mobile phone number | We use this information in order to manage and administer the Services provided to you. We use this data to enable us to fulfill our obligations to you as part of the Services (e.g. in cases where you request restoration of your account). See section 8.3 of this Privacy Policy for more information. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
2 | Where necessary, a copy of your identity or another document containing your name, surname, photograph, number of the principal identity document of you or your representative, payment details and another additional data, with that you may provide us, including through our support service.We may take additional verification steps where we consider reasonable in order to verify your account. | We use this data in order to identify you, verify your account and prevent abuse and infringements of your or other persons' rights.For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us. | Legitimate Interests |
3 | Additional data you provide on dedicated Services profile page via including your first and last name, nickname, gender, date of birth, avatar picture and language preferences. | We use this information in order to provide our Services to you, to manage and administer Services and as additional information to verify your account to prevent abuse and infringements of your or other persons' rights. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate interests Performance of our contract with you |
4 | Additional data received when you access the Services, including information regarding technical devices, technical interaction with the Service such as your IP-address, time of registration in the Service, device ids, country and language settings, device model and operating system used, your installed apps, type of browser, your Internet provider and/or phone network operator, network type, screen resolution, RAM size and your browsing behavior. | We use your data for internal review in order to constantly improve the content of our Services and web pages, optimizing your user experience, to understand any errors you may encounter when using the Services, to notify you of changes to the Services and to personalise the use of our Services.We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Legitimate Interests |
5 | Information that is automatically received at the time of access to the Services with the use of cookies. | Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. | Consent |
6 | Information that is created by you while using the Services (including information that you post in any game forums and/or chat rooms). Depending on the place of posting (chat room or forum) this information can be available to some or all other users of our Services. | We use this information in order to manage and administer the Services including providing our services to you. | Legitimate interests, which inter alia, include the processing of manifestly made public by you data Performance of our contract with you |
7 | Information that is created by you while placing requests to our Services support. | We use this information in order to verify your identity and to fulfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service. | Legitimate interests Performance of our contract with you |
8 | Information that is received as the result of your behavioral actions when using the Services (including your game actions and achievements, badges). This information can be available to other users of our Services (e.g. on Leaderboards). | We use this information in order to manage and administer the Services including providing our Services to you. We may also use this data in order to tailor and improve the adverts that are presented to you to and measure the effectiveness of these advertisements. | Legitimate interests |
9 | Information that is received about you as the result of other users’ actions on the Services (in particular, information posted in chat rooms and forums by other users). | We use this information in order to manage and administer the Services including providing our Services to you. | Legitimate interests |
10 | Data collected via third parties, including your social network ids, application store ids, nickname, email and friends list, when you register in our Services via you social or application store accounts and/or connect your social account to our Services. | We use this information in order to manage and administer the Services provided to you. We use this information for certain social functions of our Services, such as to show you who of your friends play the same game as you. We also use this information in order to provide you with updates and information on our and selected third parties' products and services we think you may be interested in. | Legitimate interests Performance of our contract with you |
3.3. Our legitimate interests include (1) maintaining and administrating the Services; (2) providing the Services to you; (3) improving the content of the Services and web pages; (4) processing of the data that was manifestly made public by you; (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
3.4. As part of maintaining and administrating the Services we use the information to analyse user activity and ensure that rules and terms of use for the Services are not violated.
3.5. Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims.We will not delete personal information if it is relevant to an investigation or a dispute.It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
3.6. You may withdraw your consent to sending you marketing information by amending your privacy settings of your account.
3.7. Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site.Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
3.8. Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Services, you may not be able to access the Services or register with the web pages.
3.9. If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
4. Data sharing
4.1. Your username can be available to all of the Service users. We take technical and organizational measures to ensure that your data is safe. Please note that by the posting your personal information you have manifestly made this information public, and this may become available to other Service users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
4.2. Sometimes we may need to share your data with a third party in order to provide our Services to you or to administer the Services, for example if you choose to share your data across other social media platforms.
4.3. We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services. Data will only be shared with these developers with your consent. You can authorise developers to access your information via our products.
4.4. Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
4.5. An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
4.6. If you participate in public tournaments we may have the obligation to disclose your personal information to tax authorities. We also may publish your data as part of the tournament score tables on our and third party websites.
4.7. Sun Strike Studios (Cyprus) Ltd or our selected third party partners with our permission, using their own ad servers, can show advertisements to you.
5. Privacy Settings
5.1. The Services may contain links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party's privacy statement which will govern your data privacy rights.
5.2. We bear no liability for the actions of third parties which, as the result of your use of the internet or the Services, obtain access to your information in accordance with the confidentiality level selected by you.
5.3. We bear no liability for the consequences of use of the information which, due to the Services nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
6. International Transfers
6.1. We may transfer and maintain on our servers or databases some of your personal information outside the European Economic Area (EEA) including in Russia.
6.2. The countries to which we transfer your data may not have the same data protection laws as your jurisdiction. We take reasonable cyber security measures and/or put in place the Standard Contractual Clauses (e.g. Model Clauses, Data Processing Agreement/Addendum) to ensure your data is adequately protected.
7. Retention Periods
7.1. We will retain your personal information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law.
7.2. You may delete your personal data by removing the data from your account; alternatively, you can delete your account.
7.3. We may remove your account, or the information you post as provided by the Terms.
8. Your Rights
8.1. You have the following rights, in certain circumstances, in relation to your personal information:(a) Right to access your personal information.(b) Right to rectify your personal information: you can request that we update, block or delete your personal data, if the data is incomplete, outdated, incorrect, unlawfully received or no longer relevant for the purpose of processing.(c) Right to restrict the use of your personal information.(d) Right to request that your personal information is erased.(e) Right to object to processing of your personal information.(f) Right to data portability (in certain specific circumstances).(g) Right not to be subject to an automated decision.(h) Right to lodge a complaint with a supervisory authority.
8.2. You also have a right to independently remove personal information on your account and make changes and corrections to your information, provided that such changes and corrections contain up-to-date and true information. You can also view an overview of the information we hold about you.
8.3. If you would like to exercise these rights, please contact Support Service at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. We will aim to respond to you within 30 days from receipt of request. We will need to verify your identity before we are able to disclose any personal data to you.
9. Security Measures
9.1. We take technical, organizational and legal measures, including, where suitable, encryption, to ensure that your personal data are protected from unauthorized or accidental access, deletion, modification, blocking, copying and dissemination.
9.2. Access to the Services is authorized using your login (e-mail address or mobile phone number) and password. You are responsible for keeping this information confidential. You should not share your credentials with third parties and we recommend you take measures to ensure this information is kept confidential.
9.3. If you forget your login details, you can request us to send you an SMS or email, which will contain a restoration code.
9.4. To reduce the probability of third parties gaining unauthorized access, if you login to your account from an unusual place or after several failed attempts to provide valid login details, we may block entry to your account. You will then need to contact Service support and provide certain additional information to verify your credentials and gain access to your account.
10. Changes to this Policy
10.1. From time to time, we may change and/or update this Privacy Policy. If this Privacy Policy changes in any way, we will post an updated version on this page. We will store the previous versions of this Privacy Policy in our documentation achieve. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to such.
11. Contact Us
11.1. If you have any questions, please send your inquiries to Service support at support@sunstrikestudios.com or send your request to us, in writing to Kallipoleos 3, office 102, 1055 Nicosia, Cyprus. So we can deal with your enquiry effectively, please quote this Privacy Policy. We will aim to respond to you within 30 days from receipt of request.
11.2. All correspondence received by us from you (written or electronic inquiries) is classified as restricted-access information and may not be disclosed without your written consent. The personal data and other information about you may not be used without your consent for any purpose other than for response to the inquiry, except as expressly provided by law.
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